Saturday, 3 August 2013

Jay Z - Picasso Baby: A Performance Art Film

Video released August 2nd 2013


Since the release of Magna Carta Holy Grail Jay Z has been very in demand, the media circus is never calm around him and his family and he seems to thrive from this attention. In this performance piece for album track Picasso Baby he's taken control of The New York Pace Gallery and performed for six straight hours, he's made himself the exhibition which in itself is a good idea, however he's not finished there, the crowd are brought in on the act taking it from a good idea into something brilliant. Ever the forward thinker this is just the next step in a long line of art based ideas coming from Shawn Carter of recent times, the entirety of Magna Carta played out like a piece of art to me, some of it hit and other bits missed but overall the album is something of a concept and one which has seemingly paid off better than anyone could have ever expected.

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